Founded in 1989 by Parsons graduate Ron Raznick, RTR is the city’s premier provider of luxury packaging. RTR produces bags for major department stores like Macy’s, Lord & Taylor, Bloomingdale’s, and Dillard’s, as well as specialty retailers such as Ron Herman, AG Adriano Goldschmied, Scoop, Shopbop and Moda Operandi. Branded packaging is one of the most effective means of advertising in New York City, and RTR’s custom packaging provides infinite possibilities for brand exposure.